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Nissan Leaf - Smart Marketing

The upcoming EV from Nissan, Leaf, has been surrounded with controversy about pricing and mileage range - but that hasn't stopped a huge number of future buyers from reserving a car for themselves. In fact, all 2011 models are sold out, even before they hit dealership lots over the next two months. But one thing is certain, Leaf marketing is taking off.

It all started with huge campaigns online - cross country drives to promote Facebook…